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Creating a fresh logo utilizing the letter “L” spawned the inspiration for design. Manipulating the “L” allowed for multiple graphics to be created and incorporated throughout the interior. A custom graphic was created to mimic the angles, brand colors, and pay homage to the restaurant’s namesake, Leone (the owner’s father), by using a larger-than-life sized portrait as a focal point.

Within Interior Design was contracted to create a dynamic interior that would attract the restaurant group’s loyal existing customer base as well as the newer millennial groups in the downtown area. This included several website mock-ups and online shop iterations to show the client what could be achieved with a fresh web design.


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